Sustainability-focused nonprofit documentary to premiere at Manchester Film Festival

Honeybee, symbol of Manchester, key theme of ‘Pot of Gold’ documentary selected by Manchester Film Festival

Global humanitarian aid nonprofit Human Appeal today announces that its feature-length documentary film, Pot of Gold, has been officially selected to premiere at the world-renowned Manchester Film Festival in the UK.

In partnership with Manchester-based Chief Productions, Pot of Gold is a sustainability-focused documentary that centers around the locally driven efforts of beekeepers in the mountains of Kashmir, Pakistan. It is the first foreign film ever shot in Azad Jammu and Kashmir - a misunderstood, historically rich and rarely visited region of Pakistan.

Taking audiences to the unseen valleys of Kashmir, Pot of Gold tells the heart-warming story of beekeeper Shakeel Ahmed Khan and his fellow beekeepers as they find themselves on the frontlines of environmental chaos following the most destructive monsoon the country has ever seen. As the impacts of climate change destabilize the region, Pot of Gold highlights the vulnerability and resilience of local communities, underscores the importance of local sustainability projects, and depicts the wisdom and resilience of the Kashmiri people.

Now in its tenth year, the BAFTA and BIFA qualifying Manchester Film Festival is taking place from the 14th - 23rd March, and places a cultural spotlight on independent filmmakers to celebrate artistic excellence, inclusivity and innovation.

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The film from Chief Productions and Human Appeal is produced, authored and co-directed by Billy Offland alongside co-director and director of photography Olivier Richomme. Colin Offland and Nate Camponi are executive producers, Alan Hamilton and James Cross are writers. "Committing this project to film with Chief has been an amazing experience, both to relay the stories of local communities and to highlight the importance of our relationship with nature through sustainable practices,” said Owais Khan, Deputy CEO, Human Appeal. “All of our work at Human Appeal has the goal of improving the lives of vulnerable people, and we’re delighted that Pot of Gold has been selected to premiere at the Manchester Film Festival. By bringing this compelling story to wider audiences and raising awareness of the ongoing climate crisis we have the opportunity to make positive change.”

“The Climate Crisis is already undoubtably one of the biggest threats to our planet and yet we rarely investigate the stories of those on the frontlines,” said Colin Offland, CEO and Executive Producer, Chief Productions. “Pot of Gold is a unique exploration that combines climate change’s sometimes subtle but devastating effects with the resilience of those communities engaging in sustainable projects. It was a great privilege to be the first foreign production team welcomed into this region of Kashmir - although it brought its fair share of challenges. Both a challenge and a highlight was the creative way in which we chose to reenact elements of the story, with performances coming from willing and enthusiastic locals. We are also hugely grateful to the Manchester Film festival for recognizing and bringing stories such as this – microcosmic in nature yet carry poignant and significant messages for us all – to the screen.”

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Credits
- Executive Producer: Colin Offland
- Producer: Billy Offland
- Authored by: Billy Offland
- Co-Directors: Olivier Richomme & Billy Offland
- Director of Photography: Olivier Richomme
- Written by: Alan Hamilton & James Cross

About Chief
Chief is an award-winning creative film production company based in Manchester's Media City. Established in 2002, it has grown to become one of the largest independent production companies in the UK. Chief boasts a roster of 16 directors, working on films for globally recognized brands. The company also features a 10,000 sq. ft on-site studio, production office, and in-house post-production facilities.

For more information, visit: www.chief.tv

About Human Appeal
Here for Every Human.

Human Appeal is a non-profit organization dedicated to strengthening humanity’s fight against poverty, social injustice, and natural disasters. Through the provision of immediate relief and the establishment of self-sustaining development programs, we aim to save and transform lives.

For more information, visit: www.humanappealUSA.org or contact: press@humanappealusa.org

Human Appeal USA is a 501(c)(3) non-profit organization.
Tax ID #: 87-2410117. Your donations are tax-deductible.

Address:
Human Appeal Inc.
26050 Acero, Suite 415
Mission Viejo, CA 92691, USA

Phone: 877-225-2251

Media Contact:
Interdependence PR
Email: HumanAppeal@interdependence.com
Phone: 919-741-9784